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By Taran
Adarsh, October 5, 2007 - 14:00 IST
 It's
all about TRPs. To hell with ethics, principles,
morals and scruples. The competition amongst TV
channels is so fierce across the globe that what
eventually matters is laying your hands on any story
that attracts eyeballs and which, in turn, translates
into ratings.
In an effort to outdo each other, TV channels have
started resorting to gimmicks and sensationalism.
Scandals, gossip, controversies, brawls, kickbacks…
get priority over noble issues. IT'S BREAKING NEWS
bares all that goes behind sting operations and the
ways and means some channel heads stoop to, to attract
eyeballs.
Write your own movie review of It's Breaking News
IT'S BREAKING NEWS says it all in the most simplistic
fashion, without using the technical jargon, and
coupled with an engrossing story, catches the
attention of the viewer. But there's a flip side as
well. Frankly, a subject like this isn't everyone's
cup of tea. It caters to a small segment of moviegoers
who savour realistic cinema.
Also -- this is strictly from the business point of
view -- there's not much awareness about the film and
the fact that it's pitted against multiple releases
and timed during the holy month of Ramzan, the effort
might unnoticed.
Vidya [Koel Purie] is a dynamic news correspondent who
is forced to quit entertainment and cover crime.
Gradually, she gets a knack of it and starts getting
addicted to the thrill and ecstasy of the job. One
fine day, she receives a call from a girl called
Sangeeta, from Pune, who is a victim of repeated
sexual abuses by a top cop [Harsh Chhaya].
 Vidya,
with her team, chalks out a plan for a sting operation
and is all ready to cover the event, but,
unfortunately, it is the DIG [Vinay Apte], who falls
prey to their sting operation. The entire episode of
'live rape' trouble Vidya and her cameraman Rafiq [Atul
Parchure].
Vidya had committed to Sangeeta that this footage
would not be telecast, but she is traumatized to see
the telecast of the whole footage 'as it is' in her
news channel. Bugged with the whole system, she leaves
for her uncle's place [Virendra Saxena], who had been
insisting her to visit his press.
There, she apprehends the genuine power and nuance of
journalism and gets the spur to fight back the system.
With close friend Bala [Abhimanyu Singh], a crime
correspondent in a rival channel, and Rafiq, she
decides to get the victim justice.
IT'S BREAKING NEWS mirrors the behind-the-scenes
tamasha that takes place before a scandal is unleashed
to the viewers. The first sting operation [a
minister's daughter is kept under house arrest] looks
amateurish, but the second sting operation -- of a
helpless girl being used by cops -- is brilliantly
executed.
While the first hour is involving and rarely loses the
grip, the second hour is problematic. The story takes
a long time to reach the conclusion, although the
helpless girl's 'settlement' is an interesting
development. But the story doesn't end there; there's
one more sting operation, which, though well executed,
adds to the length of the film.
 Director
Vishal Inamdar has the potential to grow as a
storyteller, but he should keep the length of his
story in check. There's just one song in the narrative
[Kaushal Inamdar], which is okay. The background score
is appropriate. Cinematography is of standard.
Koel Purie is efficient yet again. Abhimanyu Singh is
decent. Vinay Apte looks convincing. Atul Parchure is
in form. Harsh Chhaya shows his evil side with
flourish. Virendra Saxena is alright. The actress
enacting the role of the victim is effective.
On the whole, IT'S BREAKING NEWS has noble intentions,
but the release period isn't right. Multiple releases
in the week + lack of pre-release buzz + Ramzan period
will curtail its prospects.
Rating:- *
1/2
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